Grassroots Research

The groundwork or source of something

To study thoroughly so as to present in a detailed, accurate manner


Global Resources*

50,000 Industry Contacts Worldwide

In the past two years, freelancers who provide information and reports to GrassrootsSM Research have spoken to over 50,000 sources representing more than 10,000 companies. This diverse group of sources included more than 575 purchasing managers, 425 pharmacists, 225 cardiologists, 175 travel agents, and 120 farmers.

Total Reporters: 70

The GrassrootsSM Research reporter network consists of a global team of freelance investigative journalists who research and gather information on a variety of business-related topics by conducting interviews with industry experts via phone, email or in person. In addition to providing Grassroots with research, reporters contribute to numerous news publications and feature magazines and often specialize in a particular field, such as travel, information technology or healthcare.

Total Field Force: 259

GrassrootsSM Research Field Force investigators are part-time, independent contractors who specialize in conducting quantitative market research by surveying consumers and gathering information on industry trends. Field Force members include students, professionals and retirees from around the world.

 

* Global Resources (Industry Contacts, Reporters, Field Force) as of 12.31.09.